Facebook advertising

Many businesses will have tried boosting posts, but that is not the most effective way to advertise on Facebook, even though it can be an excellent tool to reach certain audiences.

Using the advertising interface within your Facebook account will always yield better results, but best of all is the Facebook Power Editor, which puts some powerful marketing and targeting tools at your disposal.

Join Cumbria Chamber of Commerce and Social & Digital Marketer Paul Teague, 10am to 4pm, 21st April Newton Rigg Conference Centre, Penrith,  who will demonstrate the three levels of Facebook marketing.

Facebook’s Power Editor is particularly powerful if you have a mailing list that can imported, this allows you to target your customers via their Facebook newsfeed.

Find out how to use all three levels of advertising during this practical training day and learn all of the tips for getting the most bang for your buck.

Note: This session will focus only on Facebook ads, it is not a general Facebook session. You should have at least boosted a post on your Facebook business page to get the most from the training, this basic ads experience will be assumed if you attend. Also, to access Power Editor, you must use the Chrome browser. Please have this installed prior to the training day.

Content covered during this training:

Getting started: boosting posts
Location/interests and age targeting
Budget/People Reached/Campaign duration
The Facebook ads interface
Campaigns/Marketing objectives
Ad sets and ads
Targeting options
Creating ads/Facebook rules/Best practice
Downloading Power Editor via Google Chrome
Power Editor/Ads structure
Creating campaigns
Custom audiences
Ninja tips
Facebook compliance
Landing pages
Pixel based tracking
Lead generation ads
Importing a mailing list
Lookalike audiences
Unpublished posts
Key metrics
An introduction to Facebook remarketing

The delegate rate for this workshop is £65 + VAT for members, for non-members £120 + VAT. To book and pay for your place(s) please : BOOK HERE 

For queries or further information email catherynn@cumbriachamber.co.uk

Any cancellations must be received at least three working days prior to the event, otherwise you will be charged for non-attendance.

Chamber Business Solutions is also able to deliver bespoke and in-house training - with our highly experienced team of trainers and subject matter experts we are committed to assisting you get the business results you need to achieve. For further information on how we can help your business please contact catherynn@cumbriachamber.co.uk