Lord Bragg, the renowned broadcaster and author, has paid tribute to the people of Cockermouth who are working to restore the town's fortunes in the wake of last year's devastating floods.
The famed Cumbrian, who visited with his wife, the author Cate Haste, officially launched two marketing initiatives led by the town's Chamber of Trade - a Flood Trail and specially-designed promotional shopping bags. He also admired a new T-shirt, designed by Anne-Marie Rooney, who grew up in the town, for the Lions Club of Cockermouth, which is also being used to spread the message that the town is open for business. Lord Bragg also agreed to sign the Chamber of Trade petition calling on Allerdale Council to reconsider its refusal of 12 months temporary car parking relief for Cockermouth
After the launch, Lord Bragg toured some of the businesses who have suffered as a result of the floods. He took a look at Station Street before meeting traders in Market Place, then toured damaged properties on Main Street and ended his visit at Wordsworth House's new flood exhibition.